Made In italy

Fine Shirts Made to Order

Modern Design and Craftsmanship

As a Menswear Designer, my early career years were spent in Italy, where I learned and understood that, Form Follows Function is not enough.

Our Products are Driven by Beauty.

In Association with:
Graypaul Maserati Birmingham
jamesrsmith@sytner.co.uk

Why Bespoke ?

Fine Shirts Made to Order

My Story

At 6’4” I have always struggled to find shirts that fit me correctly. Shirts have always been too short in the body, so that the tail untucks from the top of the trousers, when closing a boot-lid, or reaching for a shelf. Too short in the sleeve, too baggy in the body or too wide across the shoulders. In short simply the wrong shape for my Individual Taller and Broader body proportions.

Our Mission

Whether you are of larger or smaller physical stature. We will provide the perfect fit for you.
After experiencing a mixed bag in terms of Service when shopping, in conjunction with an extensive Menswear Design & Retail career, I now know what I want our Shirt Shopping experience to look like.

A Bespoke Concierge Service, with Customer Personalisation at the Centre of what we do. To create an Event that is Convenient and Seamless, underpinned with, deep Product and Fit Knowledge and an Excellent Level of Service.

Richard Bakare

Petrol Threads

Fine Shirts Made to Order

Inspiration
Timeless and Sophisticated Sartorial Style, of The Italian Playboy. High-End Product Luxury, Desirability, Design Integrity and Pleasure. Glamour and Sophistication of Lake Como’s Concorso d’Eleganza Villa Deste. The Iconic Italian Automotive Design Houses of Pininfarina, Zagato and Bertone. Marcello Gandini, Designer. Epitomizing Design Ambition, Modernity, Aspiration,Flare, Confidence and Style.

Ethos
Exquisite Besoke Italian Shirts, Designed for those Passionate about Sophisticated Style and Quality.
Uniquely Distinctive and Exclusive.
The Finest Italian Materials.
The Luxury of Fit, Style, Fabric, Trim and Detail Choice, to our Customers.
Refined Italian Hand Crafted Finish, for a Superior Touch & Feel.

The Artisan Commitment and Determination to Deliver the Best.

Tailored to You

Fine Shirts Made to Order

Uniquely Distinctive & Exclusive

Our Broad Selection of Fabric and Style choices, extend your options for personal expression.
We provide a Uniquely Individual, Consultative & Personalised Shopping Experience, incorporating Luxury Italian Materials, Sophisticated Design Cues and a Menswear Design background of 25 Years.

We offer Impeccable Taste and Quality for The Discerning Customer, with an eye for Pattern, Proportion & Detail and who may also have additional Size and Fit challenges.

Our Shirts are Tailored to each customer’s individual requirements, established through an initial Appointment with us.
Our Shirts are manufactured to order in Italy and delivered directly to your chosen address.
A Personal One to One Design Consultation and Luxury Shopping Experience.

Fit Guide

Fine Shirts Made to Order

Body Slim
A flattering fit, extolling the virtues of the masculine form. Flattering the shoulder line, the fuller chest, more muscular arms and slimmer waist.

Tradizionale
A modern contemporary fit, with traditional overtones. A more relaxed dynamic pervades this aesthetic. A precision fit which affords comfort, movement and functionality.

Competizione
A slim performance fit, with an element of stretch, accomodating movement and flex. Flattering the shoulder line, the fuller chest, more muscular arms and slimmer waist.